What is instant messaging software?

Companies use instant messaging software to facilitate communication between their staff members who may be located in different places and countries. Popular websites such as Facebook offer instant chat services for free. Good quality messenger application solutions provide useful features such as video calling, web conferencing, and VoIP. Advanced platforms offer IP radio, IPTV, and desktop sharing tools. Large enterprises have greater communication needs and therefore they typically invest in installing an internal IM server to serve their thousands of employees.

Why people use Messaging Apps?

• Real-time text transmission
• Conveniency
• Records of a chat history
• Easy for multitasking
• Operating anytime anywhere using the WiFi or Mobile Network operators
• Stickers

Communication is an essential component of any business: interaction with external or internal customers, end users, employees. A good communication platform is vital to stay connected with the employees and broadcast information fast and efficiently. Thousands of people support the escalation from IM to other ways of communication, such as group chat, voice calls or video conferencing.
Depending on the purpose of use we can separate popular messenger nto those with business needs or for corporate use, such as Slack, Hangouts, Flock, Stride and those for everyday communications like WhatsApp, FB Messenger, WeChat, Telegram, and others.

How messaging apps can benefit your business?

Heads bowed, shoulders hunched over glowing screens—we all might be a little guilty of smartphone addiction, and mobile usage is only increasing. We’re in constant communication with one another, and over the past few years messaging apps like Facebook Messenger and WeChat have become commonplace. Of the 10 most globally used apps, messaging apps account for 6.

With consumer messaging apps on the rise, businesses have begun to connect with customers on yet another channel. According to Gartner, “By 2019, requests for customer support through consumer mobile messaging apps will exceed requests for customer support through traditional social media.”

Serving up customer support through customer messaging software can deepen your brand’s relationship with customers. On the customer side, messaging apps provide an immediate way to connect with your business and get a response.

Here are three ways your business can benefit from connecting with customers over consumer messaging apps:

• Unrestricted communication. No matter where they are in the world, messaging apps offer your customers unrestricted communication options. Unlike SMS, which often incurs charges, your customers can still reach out privately via messaging apps and receive a timely response without worrying about cost. That means happier customers, and happy customers mean a happy bottom line for your business.

• Move customer queries from public to private. Giving your customers an easy option to reach your business privately not only decreases their likelihood of publicly tweeting a complaint, it also offers a space to exchange sensitive information, like delivery details. With a more private outlet for customer interactions, your business can thoroughly help customers while simultaneously saving brand face.

• Increase first contact resolution with chatbot integrations. According to Gartner, artificial intelligence is a top trend for 2017. With the help of chatbots, your business can better manage workflows and automatically respond to customer requests via messaging. Chatbots can help point customers to the right information, helping them self-serve and ultimately allowing your support agents to focus on the issues that require a human touch.