What is the first thing that strikes you when we look at businessmen who are trying to establish communication with each other online? All of them require: “Give more opportunities for web conferencing!”. Therefore, it is not at all surprising that the WebRTC technology is gaining the favor of an increasing number of small and medium-sized businesses.

A recent study conducted by Software Advice showed that more than half of employees in small businesses prefer web conferences, noting their efficiency and usability. The advantages are especially noticeable in comparison with communications via telephone or the use of special applications. However, the benefits of web conferencing do not end there - according to the study, they not only increase the speed and quality of online meetings, but also provide a lot of opportunities for collaboration. In addition, and this is obvious, they reduce travel costs.

Speed ​​and quality come first.

It is worth noting that now small and medium businesses are almost gone from the use of communication hardware and use desktop computers and mobile devices. Despite the fact that audio and video conferences are still very popular (they are used by 45% and 50% of users, respectively), web conferences are actively replacing them. Judge for yourself - according to statistics, every third user selects them as a means of communication after the first experience of use.

The main reason for such a rapid growth in popularity is the speed and quality that web conferencing users provide. According to respondents, the main advantage of web conferences is the ability to organize a meeting much faster than before. Now there is no need to spend time on installing special applications like Skype or similar - any communication systems using any third-party programs are a thing of the past. Also worth noting is the ability to connect to the web conference literally in one click.

More than 40% of the people surveyed showed dissatisfaction with the tedious procedure of entering authorization data, noting the simplicity and convenience of connecting to the WebRTC web conference. All you need is access to the Internet!

We work in a team

It is no secret that the use of web conferencing significantly reduces the company's travel expenses. After all, booking tickets, searching for hotels and meeting places can result in a decent amount, which will seriously hurt the company's income. Using web conferences, you get the opportunity to arrange business meetings, even with overseas partners, without leaving your office. But that's not all! Web conferencing offers a range of tools to overcome language barriers. For example, in the field of healthcare, videoconferencing has been used to establish consultations between doctors and patients from completely different countries. With the help of online translators and other special features of web conferences, people can get the necessary help from qualified foreign specialists.

Do not forget that web conferencing is not only a convenient way to hold a video call. You can arrange trainings for your team using file transfer and document display functions, as well as conduct job interviews without wasting time.

It is interesting to note that small and medium-sized businesses share their product samples with prospective clients using web conferences, turning them into a powerful marketing tool. This brings the business to a fundamentally new level, allowing the company to take a leading position in its industry!