Mobile Website Development
Today, virtually no company can effectively conduct its business without having its own website. A site is not just the face of the company, which should be nice to look at, not an attribute of doing business, but an urgent need. If the company has its own website, then it:
- facilitates potential customers and partners access to information about themselves;
- attracts the target audience from the Internet;
- significantly increases market coverage;
- increases brand awareness;
- facilitates communication both with partners and with the target audience;
- improves customer feedback;
- increases customer loyalty.
However, the main advantage of owning a website, of course, is that it helps to significantly increase sales, and, consequently, profit. In general, now having a website is almost a prerequisite for successful business development.
Computers, smartphones, tablets, other mobile devices, and the Internet have penetrated all spheres of our lives. A variety of mobile devices are especially popular, and that is why it is no longer possible to limit oneself to a PC version of a site. The website version for the PC is bad for mobile devices, and this, as you might guess, negatively affects sales and profits. If the site is uncomfortable to use, then the potential client will not rack their brains, but simply use the services of competitors. The vast majority will not even try to find something on the site if it is not adapted for mobile devices.
A separate mobile version of the site is a site specifically designed for mobile users. As a rule, a mobile version of a site is hosted on a dedicated subdomain.
The mobile version of the site, in most cases, is simply a greatly reduced version of the site for the PC. Only those functions that, according to the developers, maybe needed by those users who access the site with a smartphone or tablets, are left on the mobile site.
The mobile version of the site is good in that it does not depend on the main one, can be easily changed and edited, loads quickly is quite convenient for users, and also has the option of switching to the main version of the site.
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F.A.Q. about Mobile Website Development
What’s a mobile website?
Mobile devices have transformed the way we live, putting the digital world at our fingertips 24 hours a day, wherever we are.
This means establishing your mobile presence is more important now than ever as you have the opportunity to put your business in the pockets of your consumers and create more meaningful interactions with your users. Almost 80% of people use smartphones to search the internet, so if your business is lacking a mobile website or app, you are missing out on a huge market opportunity.
There are two types of mobile development – responsive mobile sites and mobile applications. We build easy to use, intuitive and responsive mobile apps and websites, designed for optimization across all devices to keep you ahead of your competitors.
A mobile website is a website with a responsive, fluid design, that is user-friendly on multiple devices and web browsers. A study conducted by Google and Galaxy in June 2015 found that 74% of Australians rely on their phones at least as much as they rely on desktops when searching for information, ideas or advice. This is when responsive design plays a huge role.
Why do I need a mobile website?
Mobile traffic has taken over
As mobile traffic has taken over desktop traffic in 2015, more and more people only browse the internet on mobile phones. This means that businesses now need to adopt a mobile-first approach to their online strategies.
Search engines are pushing for better UX
Mobile users tend to have poor experiences on desktop websites. This is something that search engines such as Google have understood, and are putting initiatives in place to improve mobile web experiences. For example, Google released its mobile-friendly update in 2015 and is switching its search index to mobile-first.
Competitive advantage
Website owners now need to provide compelling experiences to their mobile users. This is something that is now vital in order to reach business goals and lead users to conversion. As a result, the fast adoption of a mobile strategy is a competitive advantage.
Materials
Mobile Website: Mobile vs. adaptive design
https://singree.com/blog/vebsajt_dlya_mobilnyh_ustrojstv_mobilnaya_versiya_vs_adaptivnyj_dizajn/Mobile website development
https://www.4mation.com.au/services/development/website-development/mobile-websites/