End users get an effective tool for quick selection of IT products depending on business objectives, business and budget of the company, the ability to qualitatively compare many competitive solutions and pre-evaluate the benefits of their deployment. Suppliers reduce to a minimum the routine work of selection of specifications and the preparation of commercial proposals, and vendors receive an additional resource for lead generation and expansion of the partner channel. By automating part of the traditional processes, the project authors managed to significantly reduce the time for concluding transactions and predict the options for return on investment. ROI4CIO unambiguously gives business an additional competitive advantage and allows it to develop faster and more productively.